CEO Summit
Cottingham & Butler’s first CEO Summit was coming up over the summer of 2025 and the event needed its own personal brand identity.
Team: Cottingham & Butler Design Team
Role: Graphic Designer
Project
Visual Identity System
Tools
Illustrator
Photoshop
Completion
Cottingham & Butler (2025)
The Challenge
Designing a Prestigious Experience
This isn’t your average event; C&B’s CEO Summit is unique, prestigious, and designed to bring business professionals together at a high-level. The C&B design team and I were each tasked to construct a visual identity rooted in timelessness, elegance, and luxury that created a prestigious experience for attendees while aligning with C&B’s current brand standards. The following was my take on developing the visual identity and this logo was utilized in the final output.